Hiring Brand Strategist (Banking Industry)
We are looking for a full-time Brand Strategist with 7 to 10 years of experience, who will be working with one of our clients in the banking sector. The successful candidate will be responsible for brand strategy, brand campaigns, conducting research and analysis to inform strategic decisions, including insights for marketing, branding and communication strategies, consumer analysis etc. This role requires a strong understanding of the banking and financial industry, with strong research and brand strategy skills.
Key Responsibilities:
- Research: Conduct comprehensive research on market trends, industry practices specific to banking and finance, consumer behaviour etc.
- Design brand strategy and promotional campaigns: Position the brand in the market with appropriate go-to-market strategy, promotions and activations.
- ESG Research: Conduct research on ESG for banking and financial sectors for product design.
Required Skills and Qualifications:
- 7 to 10 years of experience in the full marketing mix, with a strong focus on branding in the banking sector/industry.
- Portfolio of brand building projects.
- Data driven thinking.
- Excellent research and communication skills, with attention to detail.
Preferred Qualifications:
- Education: Minimum MBA/PGDBM in Marketing, Branding or a related field.
- Certifications: Relevant certifications are a plus.
How to Apply: If you meet the above requirements, please submit your CV and a cover letter to sweetlimeinfo@gmail.com
This position is only open to individuals. Companies or firms need not apply.
